MARKET CONTEXT

Agriculture is facing increasing complexity, driven by climate change, evolving pest and disease pressures, resource preservation, economic uncertainty and rising societal expectations. Addressing these challenges requires approaches that remain closely connected to real farming conditions and encourage cooperation between growers, advisors, distributors and industry partners.

WE ARE DOWN TO EARTH: A COLLECTIVE POSITIONING

We Are Down to Earth expresses a collective mindset shared by growers, advisors, distributors, partners and Certis Belchim teams; all those involved in agriculture who deal daily with complex, real‑world challenges.

The positioning is built on a central idea: meaningful progress in agriculture comes from staying connected to reality in the field; from reconnecting agriculture with its roots. While science and technology are essential to address future challenges, they must always be anchored in practical agricultural experience.

NOTHING CAN REPLACE EXPERIENCE IN THE FIELD – Seeing is believing

Experience gained in the field remains a fundamental reference for agriculture. To understand the full complexity of the challenges it is vital to stay close to crops, seasons and local conditions.

For Certis Belchim and its partners, proximity to the field supports deep agronomic and technical understanding, the development of solutions grounded in real conditions, and advice built on observation, dialogue and long‑term relationships. In agriculture, seeing is believing: results observed in the field remain the most credible proof of relevance and effectiveness.

CULTIVATING INTEGRATED SOLUTIONS FOR THE BEST OF AGRICULTURE – Cultivating integrated solutions that work for you

We Are Down to Earth also reflects a commitment to integrated approaches that combine conventional and biological solutions.

Integrated programmes are considered a key pathway for the future of agriculture when they respond to a wide range of farming realities, are grounded in practical agronomic understanding, and work in practice under real field conditions. Rather than promoting standardised answers, the focus is on adaptable, technically robust approaches aligned with the diversity of crops, regions and production systems — cultivating integrated solutions that work for you through cooperation and practical experience.

STRATEGIC RELEVANCE

The We Are Down to Earth positioning reinforces Certis Belchim’s long‑term ambition to support agriculture through pragmatic, field‑based and integrated approaches, developed in close cooperation with industry stakeholders.

ABOUT CERTIS BELCHIM

Certis Belchim B.V., a major force in crop protection, offers expertise in product development, registration and marketing and best-in-class technical and product knowledge. With unique access to innovative technologies, including those from its Japanese shareholders and additional strategic suppliers, as well as proprietary and Mitsui & Co. Group products, Certis Belchim has a leading pipeline and portfolio, including a broad and market-leading range of biological products. It has strong foundations and an established footprint throughout Europe, dynamic and growing platforms in North America and expanding opportunities with partners in Africa, South America and Asia. Certis Belchim aims to help its customers and suppliers develop innovative products and programmes designed to protect crops around the world, meeting the needs of growers as they face the challenges of sustainable crop production.

MEDIA CONTACT

Name: Kevin Price or Nathan Whitehouse
Email: info@certisbelchim.com
Phone: +32 (0)52 30 09 06
Website: www.certisbelchim.com